Disney-backed platform Playbuzz scores $35m investment

Social platform Playbuzz raised $35m (£26.2m) in its latest funding round, the company announced today.

The round more than doubles existing investment in the company to $66m, with backers including Disney and Saban Ventures. The Series C funding was led by tech-focused private equity group Viola Growth.

Playbuzz is a story-telling platform which counts MTV, Time Inc, MailOnline and News Corporation among its users. Media companies use Playbuzz tools to add interactive features such as quizzes to content.

“Working with top media companies over the last 5 years has put us in a unique position to identify opportunities for growth and develop innovative technology to improve audience engagement,” said Shaul Olmert, co-founder and CEO of Playbuzz.

“Playbuzz’s evolution into providing monetised content solutions to publishers and brands is of substantial value to our partners in their effort to increase readers’ attention spans and content viewability. Moving forward, Playbuzz will continue to drive engagement with interactive storytelling tools while answering partners’ content, revenue and data needs all in one place.”

Harel Beit-On, founder and general partner of Viola Growth now joins Playbuzz's board of directors.

He said: “As Playbuzz continues to grow, it will increasingly become a strategic partner for brands and publishers, all of whom must speak the language of modern consumers."

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