Augmented reality startup Blue Vision Labs grabs $14.5m investment

A new augmented reality (AR) firm, Blue Vision Labs, has emerged from “stealth mode” today and raised $14.5m of venture capital funding.

The London-based firm, which was founded in Oxford, allows multiple users of AR apps on smartphones to share the augmented images they view through the smartphone lens.

According to Blue Vision, this was previously impossible – current AR apps do not enable multiple users to interact and share the same AR experience together.

Read more: Augmented reality startup Snatch wins £4.4m in latest funding and backing of LastMinute.com founder Brent Hoberman

“We’re only just scratching the surface of what our technology could bring to countless industries and sectors, from gaming to self-driving car navigation, and today’s investment brings us closer to realising that potential,” said Blue Vision chief executive Peter Ondruska.

The funding round was led by GV, formerly Google Ventures, and existing investors including Accel, Horizons Ventures and SV Angel contributed.

Blue Vision’s cloud-based technology provides self-updating 3D maps of entire cities, and can pinpoint a phone’s position to a centimetre accuracy.

Read more: Augmented reality, public art, and better pedestrian routes: Four ways the City's "Culture Mile" could be transformed under new proposals

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